Hospital Branding & Digitization

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Hospital Branding & Digitization

The healthcare sector is growing rapidly and so is the availability of information about healthcare over the online networks. People are becoming so acquainted with the smart phones, internet and other such technology interfaces that the World Wide Web seems to be the only resourceful information center for any sort of information. While healthcare industry is no far away from the online jungle, it seems appropriate for you as a medical professional to plunge a step into the Medical web marketing and making that right. While marketing over the online medium is quite different from regular marketing in your local area, you need to ensure that the task is assigned to the best agency available so as to reap maximum benefit out of it. Catering to the latest web technologies, we ensure a marketing that can become sustainably productive and can offer better ROI for your profession.

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What Is Hospital Branding

Hospital Branding is a special segment of digital marketing, where it is done for all medical related websites, be it a service, or a product or a research or a healthcare facility. The target mass also differs as per the medical service the website/ the company renders. If it's a Medical Research Website the target audiences are usually high-class medical professionals, doctors, research scholars and scientists. And if it's for a doctors website in New Delhi, Kolkata, Mumbai, Chennai or any other such city, then it targets to the general public who are expected to become the customers and seek medical advice. While marketing specific medical website, we need to understand its core orientation and devise a strategy that works the best for that particular profession. There are numbers of technical aspects that needs to be considered for Medical Branding and only seasons and experienced professionals can do such marketing for a medical website. The core important aspects of a medical website that need to be considered while going for Medical Branding are:

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  • Understanding the medical service
  • Identifying the core target
  • Study of trends of search for such a medical profession
  • Research geographical disparity
  • Exploring possibilities to outreach to the target subjects
  • Association with renowned resources in the same line of medical profession
  • Exchange of ideas, discussions and communication between fellow professionals and clients as well as general public
  • Proper presentation of professional image among the online crowd in the niche segmen

At The Gemini, Health care brand consultancy. We build patient-centered brands. We believe that a brand built around the desires of the patient will increase satisfaction, fuel innovation and grow market share. Our proprietary process uncovers strategic opportunities and authentic brand strengths. This proven approach leverages online, direct and mass advertising, web platforms and brand experiences to convert prospects into patients.

We believe that getting to the core of your business is the only way to deliver successful healthcare marketing solutions.

That's why we apply a 'business first' approach to truly understand what drives and challenges your business. Only then do we turn our minds towards delivering innovative solutions ' the ones that look great and boost the bottom line.

Our Services

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Business

Over the years, we've worked with all kinds of local and global healthcare brands.

  • Business strategy and planning
  • Research and insight
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Brand

In the competitive world of healthcare, success depends on more than just having a great product.

  • Visual identity
  • Name generation
  • Positioning, tone and messaging
  • Multiple brand strategy
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Marketing

  • Communication planning
  • Media planning
  • Direct marketing
  • Social marketing
  • Design
  • Copywriting
  • Events and exhibitions
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Digital

  • Website design and build
  • Digital marketing
  • Mobile marketing
  • Social media
  • Video and animation
  • User experience (UX)
  • Support
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Other Medical Services

  • Healthcare Accreditation Support
  • Medical Logo Design
  • Hospital Website Design
  • Doctors Website Design
  • Google Ad Words Marketing
  • Digital Marketing
  • Medical Web Marketing